Who Am I?

I haven’t had a salary in over forty years — and I wouldn’t have it any other way.

I’ve always believed in creating value, not clocking hours. That belief led me down a road most people would call unreasonable. I’ve invested in myself, and I’ve spent decades working and studying with entrepreneurs across the globe who are wired much the same way.

For over thirty years, I was part of an elite coaching organization that helped entrepreneurs design lives around four freedoms: time, money, relationships, and purpose. That experience shaped everything I believe. I’ve seen what happens when smart, driven people stop asking for permission and start building their own business and lifestyle. What follows isn’t just growth — it’s freedom.

Bureaucracy bothers me. Politics drain me. Posers make me yawn. What excites me are ideas with teeth — the kind that bite into convention, spark growth, and prove that curiosity is still the most valuable asset you can own.

My own path has zigzagged through investment banking, brokerage, and the founding of an energy research firm that earned the Ernst & Young Entrepreneur of the Year award. Along the way, I co-founded an investment firm, launched a quantitative hedge fund, and helped build a technology company that’s still operating today. And yes — there were plenty of other “great ideas” that apparently only I thought were great.

I read voraciously — about business, growth, and the stories of people who move me. I’ve never had a concept of retirement, and I don’t do anything halfway.

My life’s work comes down to one thing: exploiting my unique ability to create value — and helping others do the same.

If that sounds unreasonable… good. That’s the point.

How This Started

It all began with a business challenge.

My son and I were working together in a business that revolved around understanding social media. At one point he looked at me and said: “If we’re serious about this, you have to prove you can create a social media post from start to finish, and then actually get people to look at it.”

That was the last thing I wanted to do. Social media felt like a circus. Trends, hashtags, viral dances—none of it seemed like my world. But the business demanded it. And so I took the dare.

That one reluctant post turned into two. Then ten. Then hundreds. Before I knew it, I had created nearly 500 posts, gathered thousands of followers, and, more importantly, stumbled into something unexpected. What began as a business experiment morphed into a philosophy project: my attempt to distill decades of learning—about business, life, and people—into short bursts of advice.

And along the way, the project, in my mind, shifted. It wasn’t just about “advice” anymore. It evolved into a philosophy for living.  I decided to name it: The Art of an Unreasonable Life.

Why “Unreasonable” Matters

For most people, the word unreasonable is an insult. It suggests being pushy, unrealistic, or inflexible. But that’s not what I mean.

To me, unreasonable is like a map pointing away from ordinary. It’s what forces you to reject the pull of “normal.” Normal is what most people settle into: the safe path, the predictable choice, the life that looks fine on paper but rarely feels alive.

Unreasonable doesn’t mean reckless. It means being confident enough to step beyond reasonable boundaries. Because “reasonable” never creates remarkable.

The Price of Admission

The unreasonable life comes with a cost. But it’s not the cost most people imagine. You don’t need a lot of cash or a big bank account. The real price is paid in effort, persistence, and courage.

  • It’s reading instead of scrolling.

  • It’s thinking deeply instead of following the crowd.

  • It’s publishing your 247th post when you’re not sure anyone’s listening. Trust me, that’s how I felt!

  • It’s saying yes to challenges that scare you, and no to comforts that keep you stagnant.

Most people pull back when it gets hard. They dabble, they hesitate, they protect their energy. But “unreasonable” people keep going, and that willingness to endure becomes their unfair advantage.

The Three Pillars

When I look back, the unreasonable life I’m pursuing rests on three simple, but powerful foundations:

  1. Reading. Books are concentrated wisdom. They compress lifetimes of experience into hours. Every book you finish arms you with tools most people never pick up.

  2. Thinking. Reading without thinking is just collecting words. Reflection is where knowledge turns into clarity. Writing my posts and blogs forced me to wrestle with ideas until they became sharp enough to share. I was learning with each one, and you will as well.

  3. Belief Systems. Eventually, you need to clearly believe in something. A philosophy that shapes you and your decisions: who you spend time with, what you work on, what you refuse to do. Without beliefs, you drift. With them, you direct your actions with confidence.

Together, these are the building blocks of an unreasonable life.

Momentum Is the Secret

Motion is the secret of the unreasonable life. Small, repeated actions over time build into something important. The reasonable look for shortcuts. The unreasonable trust the process. Their learning is deep and consequential. 

Your Challenge

So here’s my challenge to you—and it’s personal. Start bending your mind away from normal. I am prepared to act as your filter. After 7 decades I want to share my search for unreasonable (which continues to this day).

 Firstly, I will be introducing books that are foundational in their excellence, others that have something to learn from or think about, and perhaps some that are just good entertainment! Secondly, I have also built a list of beliefs that have helped shape my thinking and behaviour. They may suit you, or not! Pick what works for you.  That’s ok. Finally, expect some blogs that you may agree or disagree with. They are my attempts at helping me think better. They will matter to you if they make you think. That’s the objective.

Do these three things—read deeper, examine your beliefs, and think harder—and you’ll feel it: that subtle but powerful drift away from the gravity of normal. Step by step, you’ll start to live a little more unreasonable. And that, I promise you, is where life gets interesting.

Normal Is Dangerous

Here’s the real reason I chase the unreasonable life: normal is dangerous.

Normal keeps you cautious. Normal whispers: “You’re too old. It’s too late. Don’t bother.” Normal wants you to shrink your goals until they fit in the little box someone else built for you.

I’ve seen enough years to know this: The biggest risk is being forgettable, and normal is forgettable.